Building great products and services comes from focusing on the right questions, not the right answers. In other words, it is the question that already contains the answer.
I have a multi-disciplinary design background with focus on brand identity and (design) strategy. Focusing on customer needs, I made a shift towards digital service and product design over the last couple of years.
To me, Design Thinking is primarily about designing the process how we solve complex problems. Understanding real user needs and hence, solving the right problems, helps us on our journey to build better services. Decisions are based on evidence and solutions are co-created. This supports the full development cycle including expectation management.
Digital Service and Product Design
Agile Product Development
Brand Identity and Storytelling
raum\nebenan is German for room next door. This blog should be a comfortable place where you can enjoy reading and thinking. It's like a friendly neighbour who doesn't ask for anything but has something to tell when you feel like listening. Think about a place where you can rest and no one asks you to buy anything.